IMAN: Ad Distribution System for 300 Partner Stores — Built in 5 Days
How we automated the distribution of advertising materials for fintech company IMAN to 300 partner stores in 5 working days.
Problem
IMAN works with 300+ partner stores across Uzbekistan. Every week advertising materials (images, texts, promotions) had to be sent to all partners via WhatsApp. The marketer did this manually: opening each chat, copying the message, attaching the image, sending. With 300 stores this consumed an entire working day.
Solution
We built an automated broadcast system: upload materials once, select recipients or groups, press "send" — the system does everything via WhatsApp Business API.
Process
Days 1-2: process analysis, WhatsApp Business API integration. Days 3-4: material upload interface and recipient management UI. Day 5: testing, launch.
Result
Broadcasting to 300 stores now takes 15 minutes instead of a full working day. The marketer freed up time for strategic tasks. Partner reach improved: previously not all stores received materials on time.
“I used to spend the whole day on the broadcast. Now I upload the file, select recipients — and in 15 minutes all stores have the materials.”
IMAN Marketer
Marketing Department
